Once a template has been tagged, launch the Ad Builder application.

To enable the automation of extracting and placing image and text data into a layout, text and graphic frames in an Abode InDesign template are tagged with MLS numbers using the Script Label pallette: In Expression Media, the MLS number begins the name of the related images in the database file: In the FileMaker Pro database, the MLS number is the contents of the MLS Number field in the Listings Database: It the Ad Builder example, the MLS (Multiple Listing Service) number assigned to each of the real estate properties is used as the unique identifer. The unique identifer can be a product SKU number, a customer number, an address, or even a name, as long as it is unique to each entry record in the source database files.

The technique of tagged container publishing relies on a unique identifier existing in both the data sources and the target layout template. This technique is a standard method used in professional automated database publishing workflows.

This publishing example links tagged text and graphic frames in an Adobe InDesign catalog template to corresponding images and text in Microsoft Expression Media and FileMaker Pro databases. The Ad Builder application, created using AppleScript Studio, demonstrates how the construction of a Real Estate catalog can be automated by controlling multiple third-party applications with AppleScript.